Hi,

The Fix has one goal, to restore your trust in topical skincare and deliver results beyond your expectation as simply and succinctly as possible in beauty, "clinical claims" are usually two-sentence summaries from paid consumer surveys. "70% of people agreed skin felt smoother" isn't clinical proof; it's a questionnaire.

Open by design, The Fix shows you exactly how a skincare line is built. We have nothing to hide, so your trust is not misplaced. On Nip+Fab's 15th birthday, as one of the first ingredient-led skincare brands, we wanted to do something no beauty brand has done before. You deserve the truth, and we don't believe anyone can match The Fix for the price, so we decided we had nothing to lose and everything to gain: you.

Every ingredient and its inclusion level. Every clinical trial and data source behind its efficacy. Testing we've commissioned from independent labs, and testing done by others. Our entire P&L. Beauty insiders will think we've given away our secrets and left ourselves open to dupes and copycats. The Fix will change the way we all buy beauty forever.

All you need, nothing you don't, made to the highest standards and in plain sight for your critique. Three steps make up your post-cleanse routine: three in the morning, two at night. One serum, one cream, one sunscreen. No texture or active choice, just one simple decision, for all skin types. You won't see another facial serum, cream or SPF from us for years, though your skin, head to toe, will get the Fix treatment in time. Cosmetic science moves fast, so when we find something that improves your results, we'll consult you and let you choose whether to upgrade.

Your skin is your biggest organ and deserves optimal treatment. The efficiencies we achieve are reinvested into the formulas, and so into your results. That's why a higher percentage of our retail price goes into the formula than ever before, and we're confident it's higher than almost anyone else's. You deserve to know everything you're putting on your face and why.

Yes, we spend on marketing, otherwise nobody would know we existed. Yes, we spend on packaging, but efficiently, reinvesting the savings into the formula. And yes, we make a small gross profit to pay our staff, rent and fixed costs, with a little left over for UK tax. Now you know exactly how much, and we'll answer any questions on why. That accountability forces us to make the best formula you can buy, at any price, not just our RRP.

The Fix is skincare built by real people, for real people who want a brand on their side, not one playing a financial game with their hard-earned money. If you got to the end of this page, we hope you're one of them. Let's change your skin, and your expectations of the beauty industry, together. Your loyalty and trust will always be rewarded.